During the summer of 2011 summer I was contacted by Adobe to discuss the possibility of flying over to Los Angeles to help with the announcement of some new software products at their annual conference, Adobe MAX. As a long time use of Adobe Photoshop and Creative Suite, I jumped at the opportunity to be see what Adobe would be announcing next.
At the end of September I flew to San Francisco to meet with the Adobe Team, artist Brian Yap, and to be introduced to Adobe's latest products, an amazing suite of touch applications for tablet computers. Adobe Ideas (which I had already been playing with in my personal work), Adobe Proto, Adobe Collage, Adobe Kuler and the big one for me, Photoshop Touch.
After getting familiar with the new apps, I flew to Los Angeles with the team to be involved with the announcements at Adobe MAX. The conference is held at the L.A Convention centre in downtown Los Angeles and spans 3 days. The first event was the opening keynote address by Adobe's CTO, Kevin Lynch. With an incredible projected stage presentation, Kevin announced the new Adobe Touch apps alongside Adobe's new Cloud service - Creative Cloud.
During one of Kevin's demonstrations he featured one of my iPad paintings, an eye that I created in Adobe Ideas for iPad. The eye was also featured in a new video created to promote the touch applications, which can be seen below.
After the Keynote presentation I gave a demonstration of the new apps at a press lunch - answering questions about how they can be used in real life situations.
On the second day I got the opportunity to attend a few of the sessions provided by Adobe and industry experts on a range of topics. Later that evening, Adobe hosted a party for all attendees - known as the MAX Bash - with an impressive large spread of food, drink and performances. Including a live set from Weezer.
Once MAX was over, I flew back to San Francisco to spend some more time with the Adobe team - pictured above from left to right : Meghan Boots - Adobe Ideas Product Manager, Brian Yap - Creative Director at Boxing Clever, Kyle Lambert - Freelance Visual Artist, David Macy - Adobe Ideas Product Marketing Manager. For more information about Adobe's Touch Apps, visit the Adobe Touch Apps Homepage